Category: 3D Visualization

<span><a href="">3D visualization</a> has become so widespread and realistic that you probably don’t even know it’s there.</span> <span>Put simply, 3D rendering is the process of using a computer to generate a 3D image.</span> <span>We offer photo-real 3D rendered stills which is  an inexpensive way to showcase your building under construction or recreate the entire space in 3D</span><span>. </span> <span>Given the specific and specialized nature of what we offer as a business, you might expect high costs. However, at <a href="">VISU</a>, we look to pass on the best savings that you can. 3D technology and visualization is a specialist pursuit, but it should not be priced at such elitist rates.</span> <span>It is obvious that using this type of presentation allows architects to save hugely on costs. Instead of showing clients the actual projects, they can simply present these virtual photos/renders. </span>

Unreal Engine in modern architecture

Unreal Engine in modern architecture

As one of the most important parts of modern architectural 3D animation, having the right software plays a key role. Development is made much easier when there is a solid foundation that allows for easy additional features. In time. This is why, at VISU, we use the Unreal Engine.

The Unreal Engine is developed by Epic Games and has become one of the most powerful engines around. We use it for architecture while many use it for video games development and more. Epic Games are of course the company behind the hugely popular Fortnite video game. They have, though, become recognized for far more than video games innovation; the Unreal Engine is an elite tool in architectural 3D animation.

It is one of the most important starting places for any project we take on. We are proud to use the Unreal Engine as part of our animation program. Alongside a range of other tools that we use, Unreal Engine plays a key role in helping us create world-class architectural content. We tend to use a host of other tools, including the likes of 3DS Max and Corona. This helps us to provide top-class imagery to go with authentic, realistic animations.

We use the Unreal Engine thanks to its versatility, its power, and its incredible ability to get things done without a hassle. Our team is all fully aware of how to best use the Unreal Engine to get the most out of its features. Thanks to its widespread industry use, too, the Unreal Engine is regularly updated and improved with new features.

This allows us to know we are using a world-class base for all of our architectural 3D rendering and animation. The end result? The best work that we produce.

The Unreal Engine plays a key role in visualising modern architectural projects

Before any client will commit to the development of something in architecture, they want to see a sample. In the past, this left people with the need to produce floor plans, drawings from artists, and similar concepts. However, these would be extremely hard to change and adjust to fit the concerns and questions from others involved. With that in mind, though, the Unreal Engine offers unprecedented control over what can and cannot be present in an animation.

Epic Games has developed a tool that has now become one of the most popular engines in the visual world. The name of the engine itself comes from the hugely popular first-person shooter title Unreal; since then, it has expanded into an industry-wide solution.

Today, on the fourth edition and working towards its fifth edition, the Unreal Engine looks set to be part of the architectural industry for years to come. It offers an incredibly useful and powerful tool for developers to work with. We love using the Unreal Engine because we know it can provide us with the tools we need, as well as the customization to adapt.

Not just for games development

While it was originally meant for the gaming world, the Unreal Engine has managed to become something far more diverse. Today, it is commonly packaged with the kind of features that architects like our team at VISU can take advantage of. We can now build massive, immersive environments and worlds in a fraction of the time it would take pre-Unreal. And on top of that? Making changes and improvements is a much easier experience than it would have been beforehand.

Now, we can easily add, remove, adjust, and adapt the 3D architectural design that we create to suit our audience. This is because Unreal Engine uses what is known as physically based rendering. This means that it allows us to easily include the lifelike features we need, such as lighting channels, dynamic shadows, and reflections. These all come to the fore when making 3D architecture, showing a lifelike experience for clients.

This is vital because it allows us to really develop plans that our clients can use to convince their investors, partners, and clients to get involved. We can create something that looks authentic thanks to the use of film-quality post-processing. Today, everything that we make in Unreal Engine can be post-processed. This allows for things to be easily moved around, adjusted, and edited to suit the need of the client.

On top of that, it also comes with numerous tools that we can use such as its landscaping system. This allows us to create open worlds that look fantastic and can be quickly set up to suit any terrain type. Now, a world can be built within the design which looks great for developing high-class previews of the kind of structures you intend to build.

We can also use the flexible material adjustments within Unreal Engine to help make surfaces look extremely authentic. From shimmering glass and marble to beautiful woods and metals, we know how to use Unreal Engine to make images really pop.

The Unreal Engine is a major facet of visualising architectural designs

For years, computer-aided architecture has become a major talking point. However, the advent of the Unreal Engine allows us to create photorealistic imagery without the massive sunk costs that were once involved. The days of needing massive teams of artists, animators, designers, and planners are gone. With the Unreal Engine, we can create the best work we ever have and ensure it captures the attention of its intended audience.

That is very important to us, as we know that our clients expect the best quality from their investment. From lighting effects to set the right mood to full-on development of entire landscapes, the Unreal Engine allows us to be far more creative, far more attentive, and far more productive.

We then pass these benefits on to our clients, giving them a clear understanding of why the Unreal Engine is essential in their project. We ensure that realistic, lifelike imagery can be made from scratch. Thanks to the vastly versatile nature of the Unreal Engine, creating stunning content for our clients is a much simpler experience overall.

If you wish to see what we can do with the Unreal Engine to benefit your own presentations, contact us today. Let us help you wow investors and clients alike with stunning recreations of your next architectural project.

Trends in interior virtual styling for 2021/2022

As we move into the middle half of 2021 and looking towards 2022, it is common to start looking at trends. Typically, we can spot the kind of interior design style options which are becoming commonplace in 2021. This also informs what is likely to be popular for the early parts of 2022, helping interior design gurus to start getting inspired. At the moment, many companies involved in 3D rendering have started to get involved in viewing interior design trends.

Whether you are looking to offer interior design rendering or you intend to hire 3d rendering services for a project, understanding the current trends is very important. With that in mind, we recommend that you take a look at some of the most important interior rendering trends. This could give you the chance to get over that lack of certainty you have with regards to choosing a fresh new design.

With so many trends forming all the time, keeping up to date with what is ‘in’ can be tough work. If you want a hand in making sure that your chosen styles are going to make the right impression, then we recommend that you look to focus on the following trends. These should all play a role in helping you to come up with ideas for interior design styling that is going to fit with the looks that you want to last long-term.

Closed plans are back in business

For at least a decade, there has been a mild obsession with open plan housing. However, many people have gotten used to the process of having a home office or home workspace. This means that having your office, living room, study, and kitchen all in the one open plan area can be less than the wholesome dream you wanted.

Today, open plan properties are becoming less prevalent. People want some kind of isolation from room to room, ensuring that rooms go back to having a clear function. As more and more of us work from home, being able to switch off from the home office is much easier when you are not put into a property that is built with an open plan style in mind.

While open plan designs will still be common enough in 2021-22, they are recommended far less consistently.

Beautiful living room / Dining room.

Sustainability is the key to success

Today, people are more aware than ever about the importance of being sustainable. We understand that today we have to be more in-line with the dominant philosophy of sustainability. For too long, we have consumed to deep excess, and it has created a wealth of issues for us to deal with. If you want a hand in overcoming such problems, then you need to understand the importance of dealing with sustainability.

At the moment, then, many developments are built around the idea of using environmentally friendly designs and innovations. From re-using older materials to creating the design using sustainable tools, techniques, and materials, we can start to make the world a more healthy, happy place overall.

This is a big reason why so many people today tend to turn to sustainability – they see it as crucial not only for a good interior design look, but a long-lasting design.

Natural energy and visuals

Another big part of the process that comes from interior virtual styling trends is the need to use nature to our advantage. At the moment, many people are focused on things like the use of solar energy, solar panels, and the development of continuous ventilation in every part of their home. For any interior virtual styling design in 2021 or 2022, then, we would suggest that the use of natural energy is going to be vital.

Finding ways to get things like natural lights and improved ventilation overall are expected to become major talking points moving forward. Today, people want to build homes that they know are going to look great but also cost them less to run. From improved ventilation to avoiding pollution, many designs today are focused on using items and innovations without an environmental cost in the long-term future.

Speaking of nature…

Another key trend in interior design and 3D rendering is the use of natural features. This has become the biggest talking point for many people looking for a way to make their home feel fresher and generally more welcoming. Nature is becoming commonly used for interacting with the world outside of our walls. Today, more interior designs want to interact with the world as opposed to close it out and ignore it.

That is why many designs at the moment are based around transparency. Most interior design plans at the moment are using intelligent designs like glass curtains and enclosures to help improve visibility. This helps us to soak in the atmosphere of the interior without feeling as if we have walled ourselves off from the exterior of the beauty.

Today, people want less of a clear dividing line between indoors and outdoors, and that is informing designs overall.

visu birds eye view property 3d rendering

Keeping your mind in place

A big part of any modern interior design trend is the focus on wellness. We are all more aware than ever about the importance of having peace of mind. This also comes from the development of ideas about things like wellness physically and mentally.

This means including things like a relaxation space within any 3D rendering is common today. It might even double as a place to relax as well as a place to work out and get into good physical shape. This commonly includes massive amounts of natural lighting, exterior views, and little touches that can remind you of parts of the environment that might not be close enough due to urban developments.

Today, 3D rendering, and virtual interior styling are built around concepts involving freshness, safety, and compartmentalisation of the most important aspects of life. If you are in the process of an interior design plan, then keep the above in mind for something that feels increasingly modern.

Why is interior design rendering a trending feature?

Why is interior design rendering a trending feature?

Today, when it comes to the development of any kind of property, your interior design matters hugely. However, as we all know, interior design is not something that is easily managed from the mind alone. It requires a huge amount of planning, consideration, and sometimes trial and error. However, the trial and error phase can be expensive in both materials, manpower, and time. It is for this reason, then, that architectural rendering is becoming more and more popular. Today, interior design rendering is a major trending feature. Why? Let’s take a look at why virtual interior design is so common today.

Beautiful living room / Dining room.

3D rendering has become the norm in interior design

Today, many developers and property owners want their interior designs to feel trendy but also personal. Adding our own touches and our own personal flair is vital to any property that we own. For that reason, the use of 3D model architecture has become vital. Many people and professionals use a service like this for one reason – they want to see the reality of the outcome before committing to the resources needed.

This is a great thing to think about because it forces the plan to be stress-tested before it is put into action. This avoids investing in tools, materials, and manpower to try something out only to find that it does not fit. By contrast, using 3D rendering services to pre-plan out the entire interior design in a 3D render avoids this. Now, should something not fit into place or is likely to be a problem, it can be dealt with quickly. The problem can be solved before anything is fitted, or the plan can be just adjusted to fit that particular problem.

These are very common discussions within interior design rendering at the moment. Many architectural rendering services have started to provide this service. It has become something that many professionals rely upon to help pre-sell a property interior design plan to a buyer. It helps them to quickly and easily show what works, what cannot, and why certain ideas that might not sound great on paper actually blend together perfectly well in reality.

Comfortable open bedroom in 3D

Has interior design decoration moved online?

Interior design has always been a service that involved around personal focus and in-person meetings. However, with the rise of COVID-19 and other digital innovations that were needed to maintain contact during the pandemic, we no longer are quite so focused on in-person meetings. Today, the use of 3D rendering allows for easy showcasing of the same kind of information we would have shown in-person.

CGI definition allows for an easy portrayal of the best parts of the new design. If you are wondering what is CGI in relation to interior design, it allows for those crucial finishing touches. Now, the whole image of what the property will look like come the end of the process can be show via a bespoke 3D render that is designed entirely for the project at hand.

Interior design is no longer something that we have no to worry about being managed purely through in-person meetings. With a simple 3D model architecture, we can show more detail than ever before. These are vital for making sure that a project can be better approved before a single item is purchased or a single change is made.

Today, the importance of making sure that the interior design is carried out properly at the first time of asking is vital. That is why these architectural rendering services are so vital; they maximise the results whilst minimising mistakes.

Stairs that lead to the second room with an island & dining room.

We are more aware than ever of the importance of the right space

For years, you likely have been someone who has been on-the-go so much that interior spaces become a secondary feature. However, while the COVID-19 pandemic has been a huge challenge for us all, it has brought out one key feature in us all: the importance of an interior space that feels personal to us. Today, we understand that we need a strong working environment which allows us to focus, to retain attention, and to understand.

We know better than ever the importance of having a strong, secure understanding of where we are. We want to see little landmarks from the corner of our eye that boost our sense of comfort at home. We want to be able to focus clearly on where we are, and why we are there. These factors have become a primary talking point for anyone who has been in a permanent space at home since COVID-19 began.

All of these factors become absolutely crucial in the development of a strong, secure, and safe location to work within. COVID-19 has forced us to really focus on the importance of having that personal space that we can call our own. This plays a role in why architectural rendering has become such a key talking point today.

As we all want to have our own space that feels our own, we want to make sure that it is designed in a way that fits our needs perfectly. This is what we mean when we talk about the importance of 3D rendering. With a strong and managed 3D render, you can ensure that everything looks exactly as it should. Everything remains fresh, emboldened, and more importantly it feels tailored to who you are as a person.

Modern Skandinavian interior design in a house.

Are architectural rendering services here to stay?

As the world adjusts to understanding the importance of a good interior space, the need for bespoke, first-time-finished interior designs becomes essential. For that reason, then, we highly recommend that you take a look at architectural rendering services that can really go all the way to delivering the artistic vision that you had in mind personally.

Virtual home designs can be just what you need for that interior space that feels 100% personal. For that reason, you might want to take the time to look closely at the various interior design rendering options open to you today. The possibilities are endless – build your interior space as you want it, not as you accept it.

If your showcase works better in a 3D environment, then using 3D visualisation can help you to quickly put together a far more convincing portfolio.

What is 3D visualization?

What is 3D visualization?

When it comes to taking an idea from our minds and translating it into a visual representation, few tools work better than 3D visualization. When used in the right way, we can show off everything from interior design ideas to template themes for creative projects.

Today, 3D visualisation is used regularly with industries from automotive industries to IT and real estate. It has become an essential tool for anyone who wants to try and take an idea and make it easily understood to a viewing audience.

The term itself stems from creating graphical imagery in a 3D representation. Essentially, you take something you wish to showcase to an audience, and a 3D representation – a 360-degree rotatable 3D image – is created. This could be used to show off a model for a new car, a new video games console, or even an interior design of a specific property. Really, the flexibility that 3D visualisation provides is outstanding!

You can look at the various visualized 3D objects from numerous angles and sides. This allows for you to analyse the product with far greater detail and precision than you could have normally. It also allows you to easily make changes and adjustments, such as moving around items in a 3D visualization of an apartment. This works well because it looks great, helps us to quickly see how changes would look, and provides the viewing audience with first-hand knowledge of what you are trying to implement within the design brief.

How 3D visualisation differs from other forms of 3D development

While many assume that 3D visualisation is just another take on Computer-Aided-Design (CAD) drawings, that is not the case whatsoever. 3D visualisation would offer you the opportunity to develop fresh, inspired designs that can be easily edited, adjusted, moved around, and changed in more or less real-time.

They make wonderful solutions for any company that is looking to market their business in a more modernised way. For example, you could move around 3D furniture in a virtual room in a way that you simply never could with even a walkthrough video or animation. The development requires a specialist in 3D design to take your idea and turn it into an actual 3D visualisation. This could be of anything, like a 3D model for a car.

These are developed to help show what could be changed in a particular location. They are generally far more interactive than a CAD drawing would be, for example. They can be moved around, switched, swapped about, and adjusted to more or less any requirement that is needed.

With that in mind, 3D visualisation offers a more interactive approach that should allow for much easier showcasing of ability. It’s the ideal way for a company to show what they can do, whether it’s in the interior design niche or beyond.

Who can benefit from using 3D visualisation?

The actual process has many industries that can benefit from the use of 3D visualisation. Today, one of the biggest benefactors of this development has been realtors and interior designers. Now, you can easily show clients, potential buyers and/or investors what a property would look like. For example, a realtor could take what is a rather generic apartment and have several interior designs created to match specific styles. Then, when showing the property to potential renters/buyers, they can provide 3D mock-ups of how the property could be changed and adjusted in terms of style.

Even more importantly, though, is the fact that interior designers can show off their creative skills. They could take several iterations of the same room and show just how differently it could be made to look. Doing this by-hand would mean essentially decorating and then re-decorating the room numerous times. This costs huge time, effort, and manpower; with a 3D visualisation, though, the designs can be shown and then implemented once the potential buyer/hire picks the style they like.

3D visualisation, then, has many people who can benefit. From the developers of new products and models to interior designers, anyone who wants to showcase their ideas to an audience can benefit. If your showcase works better in a 3D environment, then using 3D visualisation can help you to quickly put together a far more convincing portfolio.

So, if you think your business could benefit from 3D visualization, it is something you should absolutely explore. The potential is incredible, and it could make marketing your business as well as gaining and retaining clients a much easier process than beforehand

7 Benefits of using 3D render services to get the most profit

7 Benefits of using 3D render services to get the most profit

When it comes to selling your expertise for the most profit, you need to give your clients maximum value. This means offering up every detail that you possibly can, whilst ensuring that as much interaction as possible is allowed. That is why so many companies today, from product manufacturers to real estate agents and interior designers, will turn to using 3D render services.

If you want to maximise your profits, then having a 3D render developed of your product or property can be very useful. It helps to show a much greater level of detail about what you are selling, encouraging people to get involved ASAP. It also helps to answer questions that might have come up if you only had 2D drawings or similar.

Why, though? What are the main benefits of using 3D rendering services to boost your profitability?

1.     Remove any uncertainty that images cause

When you only have 2D imagery, there is literally a whole series of sides to the image that cannot be seen. That is why having a 3D render is so useful. It allows for you to show every side of the coin, so to speak. This removes most of the questions that a customer might have, and gives them greater insight into what you are offering/selling.

Now, they will quickly have a better understanding of your product offerings and what they are actually supposed to be buying into, removing most common uncertainties.

2.     Prove the value of your project

Another reason why you can get maximum value by using 3D renders is the fact you prove the value. With 2D images, too many questions exist – what is ‘behind the lens’, so to speak?

That is why you can find that 3D renders soon answer questions and solve queries. You are showing the active value of the property, or project, by showing every single angle. Now, they can see the various features and benefits that you have spoken about. Normally, these features might not really blend through when simply looking at a flat image.

3.     Show the exact possibilities

With a 3D render, you could easily change the entire look of your project. For example, you could apply several interior designs that, in person, would be nigh-impossible to recreate without massive amounts of time an effort. As such, you could look to show the exact possibilities that exist by using a 3D render.

This means you could throw in several variations of each room, so that buyers can see the real potential. With a simple ‘as-is’ image of the property, for example, you are relying on the client’s imagination to fill in the blanks.

4.     Solve any early hiccups

With basic images and lacking a 3D visualisation of your project, you tend to find yourself answering a few questions. This can lead to a few queries that might confuse either party. Now, you can easily spot any problems that might pop up in the discussion, and you can easily show a visual solution to any problems that have popped up in discussion.

3D designs are great because they are accurate to the dimensions of the room. As such, any changes you make in a 3D render can then be recreated in real-life exactly as shown in-image.

5.     Real-time edits to suit your client

A great touch with 3D renders is that you can, with a few clicks, make the change they ask for. If they want the TV moved to a different part of the room, you can do so. Everything can be lifted around, moved, and showcased in a new light. This shows the potential of the room form various angles as opposed to how it is set up in real-life.

This is great because it allows a client to quickly be shown what their request would look like, helping them to visualise the property as worthwhile.

6.     Save money on marketing

While 3D renders might seem expensive, it pales in cost compared to what you would pay for a real-life staging. You also have a 3D image that can be adjusted, edited, and worked on to show to as many investors and opportunities as you can find.

By contrast, self-creating a room in the image and theme that was asked of you can be a massive undertaking. It can cast your business huge sums of money, and it might only be suitable for one potential buyer – who might not even buy-in. With 3D renders, you can easily adjust for any audience member.

7.     Make your marketing stick

Especially when selling a new property or product, you have one good chance to make your marketing message land with your potential audience. Showing a buyer what the actual end product will look like can make their investment easier. With still images or as-is generic designs, you are relying upon their imagination and ambition to take hold to make the purchase.

Instead, with a 3D render you can market to them directly based on their dreams and wishes, making it much easier to make your marketing convince them to buy-in.

As you can see, numerous benefits exist that stem from the development of real-time editing to suit the needs of your client. If you want to try and make every potential investment opportunity stick, then a 3D render can be essential. It can play a role in creating a diverse, engaging marketing opportunity that should be easily adjusted and recreated to suit every potential buyer or investor.

Can you see, then, why so many companies today are investing in 3D renders to help maximise profits and opportunity?

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